Search

Food and Web

where you can keep informed about what is happening in the food industry

Food and Web blog continues…

The first edition of Food and Web blog project by students of the course Social Media Marketing at Ca' Foscari University of Venice (academic year 2016/17) was very successful! Thanks to all groups that participated by writing interesting articles about different... Continue Reading →

To quiz or not to quiz

Nowadays on the web we are surrounded by an endless number of websites, blogs, social media pages, videos, images and much more. Of course all this platforms and their related content are way to copious to be processed by human... Continue Reading →

A Guide for Coffee Shops to use social media marketing

In our previous posts we already have talked about why the use of social media is important. Now here is a complete social media guide to be successful in the World of Web. Even if your coffee shops already have a... Continue Reading →

A new trend for food lovers: The Social Eating

Have you ever thought about inviting a complete stranger for dinner? If not, let’s discover the new trend of social eating. As we all know, food have always been an aggregator for people. If you have to meet a friend or... Continue Reading →

E-commerce as a valuable channel for organic food

As we have already seen on our previous article, e-commerce is becoming one of the most used channels to buy and sell products and it has proved to be a valuable tool, if used paying attention to customers’ needs. A... Continue Reading →

Vegan Pastry

Veganism culture is often badly associated with a philosophy that is not so tolerant with different diets. In reality people decide to go vegan mainly for health issues (30% of the Italian vegan and vegetarian population chose to follow this... Continue Reading →

Organic Chocolate Trend

  Organic, also known as “bio”, food consumption is increasing globally. In Italy, the sales of bio products in the GDO are 20.6% more compared to the previous year. (ilSole24Ore) The leader in the Italian market is EcorNaturaSì, whose core... Continue Reading →

Millennials: who are they and why are they important for the wine industry communication?

Directly from USA arrives a new definition of consumers, the so-called “Millennials”. They are the "Generation Y" and include all those people between 20 and 35 years old. Why are they special consumers? This slice of the market is the... Continue Reading →

The importance of social media – a statement from Caffé Florian

As the oldest Café in the world, Caffè Florian has been serving customers from Venice and around the globe in an elegant and truly distinguished atmosphere for almost 300 years now. In our opinion Caffé Florian’s longlasting success goes partly... Continue Reading →

Relevant trends in the ice cream industry

Today, there are many words used in the ice cream industry to describe products and trends: gelato, ice cream, gelato vegan, vegan ice cream, natural ice cream...but what do we understand under those terms? What do the statistics says about... Continue Reading →

Four essential tools for food digital marketing

It might be a little misleading, but, despite this article is not completely focus on food, the tools that we are going to illustrate you would help the online communication of every product, especially food products. During the past three... Continue Reading →

Intermarché “Inglorious Fruits & Vegetables”: a glorious fight against food waste!

Have you ever felt discriminated? For your sex, your nationality, your religion, or for your physical aspect? If yes, you know exactly how fruits and vegetables feel everyday: their physical attributes must respect specific standards in order to be accepted... Continue Reading →

Create a free website or blog at WordPress.com.

Up ↑