Have you ever heard about the eat and tweet phenomenon? Maybe you do not know it with this specific label, but we are sure you know what we are talking about. Absolutely you did it at least once!
Let’s see if we are right.
How many times did you take a picture of the food you were going to eat? The answer is many, isn’t it? And how many times did you post that picture on social networks? We do not need this answer, we know that probably most of the pictures you took of your food are shared online with your friends. This phenomenon introduces a following one that we would call feed the social networks. Currently it seems that social networks need to be fed more than people. You have to feed them with lots of contents and to do it before feeding yourself in order to keep them alive.
Some companies transformed this phenomenon into a humanity helping project. Virginia Mobile Australia and OzHarvest created a wonderful campaign taking advantage of the eat and tweet phenomenon. The companies launched the hashtag #mealforameal turning food photos posted to social media with the #mealforameal hashtag into real meals for people in need. Virgin Mobile Digital Communities Manager Jordan Kerr discussed his campaign celebrating the main characteristic of the meal, which is that of sharing it. Mobile phones allow people to capture their experiences, to share them thanks to social media and meanwhile to help people in need to have one more meal.
Social networks haven’t introduced changes only for consumers, but also for restaurants. Which restaurant shall we taste this night is one common question and thanks to social networks website restaurants can show who they are and what they offer while clients can share opinions and reviewed their last dinner. It is official that online ratings can seriously influence restaurant’s revenues. Social media are double-edger sword: on the positive side good reviews can circulate much more quicker on social networks than by wom, but on the other side a bad experience can build a bad reputation at a much faster pace.
By Bloop Team