What are the secrets of food maketing?
- Create a need that leads to purchase. Thanks to marketing and communications, there are two options: a) based on a sector study, develop the right product for the our target; b) based on a given product, make its characteristics appealing to the consumer.
- Language, thanks to communications it is possible to change consumer perception
- Have a look at the video with one of most famous food marketer of the world, Kate Cooper.
Link to the original article in Italian: