It is obvious that social media has become an increasingly important part of our lives. The statistic estimates that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
What an impressive number!
But, wait! Why so many people using social media?
The answer is SHARING. No matter what kinds of social media you are using, all you want is to share and keep updated to what your friends are sharing. With social media, you can post all kinds of pictures, videos to share what you like/dislike and so do your friends.
One of the most popular topics shared on social media is about food. In fact, it is not rare to see some hashtags like #foodie #foodporn on Facebook, Twitter, Instagram…It is quite easy to understand as FOOD SHINES and we all aspire to it.
Instead of going to a shop and having an ice cream as previously, we spend more time taking picture, posting on social media and sharing experience with each other. Also, we follow ice cream brands on social media to keep up with new flavors, new trends or even look for new coupons. Therefore, it is no exaggeration to say that social media brings ice cream brands and customers together when there exists much more interaction.
There is no doubt that the breakthrough of social media has turned ice cream into a profitable industry where bloggers, marketers place mouthwatering ice cream online and ice cream firms reach a huge number of customers.
~What about you? Are you ready to move on to social media to bring your best ice cream to your “sweet” customers?