There is no doubt that Made in Italy food products are recognized as one of the world’s highest quality. There are many reasons for this. Long tradition, security issues, human factor and the fact that “Made in Italy” has become a brand itself, among others.
But how many times you asked yourself if the product in front of your eyes is really “Made in Italy”? This question creates a real problem not only for producers but also for costumers. The former is forced to face unfair competition and consequently to make losses, while the latter is tricked. However, the greatest damage is the loss of reputation and prestige sustained by the full range Italian products.
Reliabitaly, an Italian nonprofit organization, tries to solve this problem by creating an app that leaves no room for doubt. The dual objective is to protect Italian producers both on national and international market, and to help customers in their decision-making process by ensuring informed purchases. Reliabitaly achieves this aim through the creation of a trademark, which has four main characteristics: interactivity, inimitability, uniqueness and clarity.
The mechanism is really simple because the only thing you need is your smartphone. By scanning the bar or qr code, you can immediately discover if the product in your hand is on the list of Reliabitaly’s database. The customer will be redirected to a page entirely dedicated to a product where will be present also additional information, photos and video. Since the packaging plays an important role, there is also a possibility of not adding any code and to take a photo in order to recognize the origin of the product.
In order to be part of Reliabitaly, a firm will have to undergo various controls. Particular attention will be given to production facilities and processes, supply chain and raw materials. But of course other things matters too. To be really Made in Italy, a product has to encompass all values and principles contained in this brand . Even features like the overall aesthetic, tradition, reliability, firm’s objectives and innovation capacity count. Quality results from the combination of all these factors, without exception.
Reliabitaly’s app is created for all Italian firms, with particular reference to those that are active abroad. The issue of counterfeit products is even bigger and more complicated outside Italy. Because of the lack of awareness, international customers are not able to distinguish authentic products from the fake one and are forced to base their decisions on packaging and price.
Reliabitaly’s app is created for all Italian firms, with particular reference to those that are active abroad. The issue of counterfeit products is even bigger and more complicated outside Italy. Because of the lack of awareness, international customers are not able to distinguish authentic products from the fake one and are forced to base their decisions on packaging and price. To try and solve this matter, the nonprofit association also exploits some promotional tools like agreements with distribution channels and offline and online communication. In this way a unique and coherent message can be transmitted, thereby reinforcing effectiveness of all efforts.