Grocery stores of some sort are a global common ground, a resource spanning across cultures and country boarders, that are a key stone to the daily life of so many. Childhood memories of going to the store with your mom, or picking up the key ingredient to make your signature dish at a party, they all involve a trip to the store. But maybe not anymore.
Our world revolves around technology, with 79% of consumers buying products online, so it was really only a matter of time until everything was available for delivery at your front door. In 2017 the e-retail (online retail) food and beverage segment took off, providing consumers with an easier and more convenient way to get their weeks’ worth of food. But what does this mean for grocery stores? And what does it mean for consumers as well?
In a global survey it was discovered that one-quarter of online respondents already order their groceries online, with the launch of e-retail in this area beginning less than a year ago. More than half of the respondents said they were willing to do so in the future. Although, most grocery shopping is still currently happening in brick and mortar stores, the projected growth is astounding and stores are responding. Using social media for promotions, and encouraging foot traffic with plenty of coupons and deals (redeemable only in stores), the “traditional” grocery store is fighting to stay.
The rapid growth and interest of this is driven by millennials and generation z. Marketers and entrepreneurs are listening to their needs and their desire for convenience, coupled with their reliance on technology. E-commerce is well suited for bulk, stock up, and specialty needs as of now, but they are quickly learning how to cater to consumers, and making themselves seem as though they are a critical part of daily life.
Projections call for growth on this front, but there is really no saying where exactly this will go. Some people are calling it the return of the milk man. So, what do you think? Is this the demise of walking the grocery store aisles for hours? Or is it a quick fad that will end in due time?