#GRAPPA ON SOCIAL NETWORKS: BE TREND, FEEL TRENDY!

Nowadays social medias cover an important role in our daily routine. Not surprisingly, over 39 out of 60 million people in Italy use Internet and 31 million are active on social media. Facebook, Whatsapp, Instagram and Twitter are the most popular platforms and we will focus our analysis on the last two. Twitter is a... Continue Reading →

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When the packaging makes the difference

Walking through the supermarkets’ shelves, everyone can notice that the number and the variety of the packaged products keeps increasing, for a cumulative series of motivations: the tendency to request products that are more and more specific and unique (for intolerant people, vegetarians, vegans, biologic, etc.), and in different sizes (family size, normal, smaller size... Continue Reading →

THE GRA’IT CHALLENGE: GRAPPA IS BACK ON TRACK!

On 2nd October, in Venice, took place the fifth stage of the #graitour: Italian road show involving 7 American bartenders winners of the Gra’it Challenge, a bartending competition launched by Distilleria Bonollo with Gra’it Grappa as protagonist. What type of spirit is Gra’it Grappa? Let’s go back to the beginning of this story.   Gra’it Grappa was conceived... Continue Reading →

LIGHTS, COLORS, SPACES, SWEETS: BAKERY

The shops that attract more consumers are the fanciest ones, and consumers are attracted by the shops themselves; precisely by the way they are decorated, or how much tagged and famous is the shop on Facebook or Instagram.Nowadays, the success of pastry shops is not determined only by the products they sell: of course, the... Continue Reading →

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