A Guide for Coffee Shops to use social media marketing

In our previous posts we already have talked about why the use of social media is important. Now here is a complete social media guide to be successful in the World of Web. Even if your coffee shops already have a solid customer base, these guidelines could help you engaging more customers with social media. Coffee... Continue Reading →

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The importance of social media – a statement from Caffé Florian

As the oldest Café in the world, Caffè Florian has been serving customers from Venice and around the globe in an elegant and truly distinguished atmosphere for almost 300 years now. In our opinion Caffé Florian’s longlasting success goes partly along with the adaption in terms of changes in their marketing strategy, which means using... Continue Reading →

How is coffee industry going on social media?

Ten years ago, “wine” was the most searched keyword among beverages, outscoring the second place by 25 percent. Yet in the past five years, with the high rising popularity, “coffee” effortlessly has taken the first place from “wine” and has shown no sign of slowing down.

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