WOULD YOU TAKE YOUR ORDER BY A DRONE?

A month ago, an e-commerce company in the capital of Iceland has started to deliver foods which are orders online via drone. For now, two or three orders are delivered per day but the company claims that this method is cheaper, faster and more environmentally sensitive than vehicle deliveries.            ... Continue Reading →

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IT’S PIZZA MONTH…GET READY!

How many Americans like pizza? Incredibly, 94 percent of all Americans enjoy pizza regularly. More than three billion pizzas are sold annually in the U.S, more than ten percent of all food orders. October is America’s Pizza Month: an entire month dedicated to this amazing food, allowing to try pizza in all its variations and... Continue Reading →

Food trends

Every year we seen a wide range of food and drink trends, reflecting changing attitudes towards health, social values, and the environment. These trends affect food categories performances. For example green tea continues to rise for consumpion at home, so people share a lot of picture about it. With the hashtag #greentea we can find... Continue Reading →

When the packaging makes the difference

Walking through the supermarkets’ shelves, everyone can notice that the number and the variety of the packaged products keeps increasing, for a cumulative series of motivations: the tendency to request products that are more and more specific and unique (for intolerant people, vegetarians, vegans, biologic, etc.), and in different sizes (family size, normal, smaller size... Continue Reading →

LIGHTS, COLORS, SPACES, SWEETS: BAKERY

The shops that attract more consumers are the fanciest ones, and consumers are attracted by the shops themselves; precisely by the way they are decorated, or how much tagged and famous is the shop on Facebook or Instagram.Nowadays, the success of pastry shops is not determined only by the products they sell: of course, the... Continue Reading →

Food and Web blog continues…

The first edition of Food and Web blog project by students of the course Social Media Marketing at Ca' Foscari University of Venice (academic year 2016/17) was very successful! Thanks to all groups that participated by writing interesting articles about different food sectors (from chocolate to ice-cream, from wine to artisan beer and coffee, from organic... Continue Reading →

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