LIGHTS, COLORS, SPACES, SWEETS: BAKERY

The shops that attract more consumers are the fanciest ones, and consumers are attracted by the shops themselves; precisely by the way they are decorated, or how much tagged and famous is the shop on Facebook or Instagram.Nowadays, the success of pastry shops is not determined only by the products they sell: of course, the... Continue Reading →

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Food and Web blog continues…

The first edition of Food and Web blog project by students of the course Social Media Marketing at Ca' Foscari University of Venice (academic year 2016/17) was very successful! Thanks to all groups that participated by writing interesting articles about different food sectors (from chocolate to ice-cream, from wine to artisan beer and coffee, from organic... Continue Reading →

Food on the web in Italy

Italian or English language? We checked with Google Trends the use of the keywords "food" and "cibo" and we found that Italians are using food more than cibo despite of its mother language. Valle d'Aosta is the most active Region, followed by Lombardia and Emilia Romagna. We also compare searches related three international food: pizza... Continue Reading →

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