Among all the bottles arranged on the shelves waiting to capture the consumer’s attention, nowadays it is getting more and more common to find labels provoking not only our artistic sense, but also our sixth sense, which seems to be waking up in this period of the year. Many wine producers are using sinister, dark... Continue Reading →
Every year, in September, around many Italian Regions, one of the most interesting and involving wine-related events takes place: THE WINERIES OPENING! These events aim at promoting different wineries spread all over Italy and catch the attention of both young people and families who are interested in spending a cheerful day with friends while tasting... Continue Reading →
Directly from USA arrives a new definition of consumers, the so-called “Millennials”. They are the "Generation Y" and include all those people between 20 and 35 years old. Why are they special consumers? This slice of the market is the most populated, and so it counts for the largest percentage of potential consumers. When talking... Continue Reading →
Facebook or Twitter? Instagram or Pinterest? Should I write or should I “show” my wine? Just to start looking online for different social media makes you anxious? Many are the decisions that you have to take. Also you know that all of those decisions will shape your presence online. Many firms in the wine industry... Continue Reading →
Nowadays, in Italy, the English words are entering more and more in the every-day vocabulary. Italians use those words every day, such as web, digital, marketing, food, blogging, social networks, brands, apps, etc. The list can be long, but surely we do not want to bore you. However, why is this issue important for communication... Continue Reading →
