The three secrets of food marketing

http://www.youtube.com/watch?v=mKTORFmMycQ What are the secrets of food maketing? Create a need that leads to purchase. Thanks to marketing and communications, there are two options: a) based on a sector study, develop the right product for the our target; b) based on a given product, make its characteristics appealing to the consumer. Language, thanks to communications it is possible to change... Continue Reading →

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Food and Web blog continues…

The first edition of Food and Web blog project by students of the course Social Media Marketing at Ca' Foscari University of Venice (academic year 2016/17) was very successful! Thanks to all groups that participated by writing interesting articles about different food sectors (from chocolate to ice-cream, from wine to artisan beer and coffee, from organic... Continue Reading →

To quiz or not to quiz

Nowadays on the web we are surrounded by an endless number of websites, blogs, social media pages, videos, images and much more. Of course all this platforms and their related content are way to copious to be processed by human brains. In front of our pc, smartphone and tablet we cherry-pick the pages to follow,... Continue Reading →

Food on the web in Italy

Italian or English language? We checked with Google Trends the use of the keywords "food" and "cibo" and we found that Italians are using food more than cibo despite of its mother language. Valle d'Aosta is the most active Region, followed by Lombardia and Emilia Romagna. We also compare searches related three international food: pizza... Continue Reading →

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