Relevant trends in the ice cream industry

Today, there are many words used in the ice cream industry to describe products and trends: gelato, ice cream, gelato vegan, vegan ice cream, natural ice cream...but what do we understand under those terms? What do the statistics says about these words? Which are the most used or most researched? We have conduct an analysis... Continue Reading →

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Italian Chocolate Consumption

Italy is the third largest producer of chocolate in the world, preceded by the United States and Switzerland. Strangely, even though Italy produces a large amount of chocolate, Italians themselves do not consume a high amount of chocolate a year. Italians, on average, consume 9.5 pounds of chocolate per person each year. In comparison, Swiss... Continue Reading →

How do Italians “look for” wine?

Nowadays, in Italy, the English words are entering more and more in the every-day vocabulary. Italians use those words every day, such as web, digital, marketing, food, blogging, social networks, brands, apps, etc. The list can be long, but surely we do not want to bore you. However, why is this issue important for communication... Continue Reading →

Food on the web in Italy

Italian or English language? We checked with Google Trends the use of the keywords "food" and "cibo" and we found that Italians are using food more than cibo despite of its mother language. Valle d'Aosta is the most active Region, followed by Lombardia and Emilia Romagna. We also compare searches related three international food: pizza... Continue Reading →

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