Relevant trends in the ice cream industry

Today, there are many words used in the ice cream industry to describe products and trends: gelato, ice cream, gelato vegan, vegan ice cream, natural ice cream...but what do we understand under those terms? What do the statistics says about these words? Which are the most used or most researched? We have conduct an analysis... Continue Reading →

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6 examples of headlines to attract readers

Online or offline, headlines have always been one of the most effective tools to attract readers to articles. Starting from several marketing guides by Jay Abraham, Jeff Bullas implemented some of his best ideas for offline media to be used also on the web. 1. The “List” headline Can be of any number, but in... Continue Reading →

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