BLACK ICE CREAM GOES VIRAL!

Black, delicious and… instagrammable! This was the cooler trend of this summer:  BLACK ICE CREAM! The black color of this strange ice cream derives from charcoal, and this beautiful creation is made with midnight-black, almond-charcoal flavored soft serve ice cream. But of course it’s not everything about ice cream: to match its dark colors, the ice... Continue Reading →

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The three secrets of food marketing

http://www.youtube.com/watch?v=mKTORFmMycQ What are the secrets of food maketing? Create a need that leads to purchase. Thanks to marketing and communications, there are two options: a) based on a sector study, develop the right product for the our target; b) based on a given product, make its characteristics appealing to the consumer. Language, thanks to communications it is possible to change... Continue Reading →

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