Millennials: who are they and why are they important for the wine industry communication?

Directly from USA arrives a new definition of consumers, the so-called “Millennials”. They are the "Generation Y" and include all those people between 20 and 35 years old. Why are they special consumers? This slice of the market is the most populated, and so it counts for the largest percentage of potential consumers. When talking... Continue Reading →

Advertisements

3 Best Practices to promote your wine …on-line!

Facebook or Twitter? Instagram or Pinterest? Should I write or should I “show” my wine? Just to start looking online for different social media makes you anxious? Many are the decisions that you have to take. Also you know that all of those decisions will shape your presence online. Many firms in the wine industry... Continue Reading →

How do Italians “look for” wine?

Nowadays, in Italy, the English words are entering more and more in the every-day vocabulary. Italians use those words every day, such as web, digital, marketing, food, blogging, social networks, brands, apps, etc. The list can be long, but surely we do not want to bore you. However, why is this issue important for communication... Continue Reading →

Create a website or blog at WordPress.com

Up ↑